Does your company make a good impression on new employees?

What experience does your company offer the new employees?

Most businesses are engrossed deeply in delivering a great customer experience; they tend to forget that their employer brand is crucial to their business success. Having a brand reputation plays a vital role in attracting the best talent that willingly desires to work with you. Businesses that have a strong online presence and a good employer reputation is said to attract the top talents in the country.

Consider that a perfect employee has seen your job advertisement. What do you expect him to research about your company when he or she applies for the job? Thus, it is an essential step; to take a careful look at your overall brand’s reputation.

How businesses get employer branding wrong?

Even if your company has not expanded globally, it is obvious that the employee applying for a job at your company is bound to do some research regarding it. The research can be anything, from checking your online website to looking for your social media profiles.

It is essential that your company makes every potential employee feel that they are introduced to a working community that values its culture and morals and makes everyone feel that they are a part of the company’s success. This thought should be well delivered to the new employees on the very day they start working for you.

Do not leave them feeling lost in your company with no desk, no computer or any idea of what they should be doing. Ensure that you display a very good impression of your company on your new employees.

Think of your employees like customers

Just like you are looking for the top talents in the country, so are your competitors. Having a poor experience, lack of communications or delay in on-boarding new employees can send your top talents towards the opportunities your competitors are providing them with.

Even though your new employees are impressed with your initial offers, think about what happens next, which means how the new employees feel about joining your company.

Ensure that you make the new employee comfortable and valued for the work they do. Moreover, send them official employment documents in time which will establish their trust within your company and you. It will also demonstrate that the company is keen to get more candidates on board.